…sum’times I read things which are so obvious yeez wonder why everybody misses them (including me!)… I’ve recently had the pleasure of meeting online a new pal, the Authoress, Lorraine Holloway-White… her contributions on a wall-post stream about whether or not it’s important for yeez to have a good cover page for yer masterpieces are priceless… with her gracious permission, here’s an extended version of those exchanges in which Lorraine draws the comparison between a good advertisement and a good ‘first-grab’ presentation of yer books…
Courtesy of Lorraine Holloway-White
The five components of a good ad and how they relate to a book and book cover are :-
First – Attention grabbing headline – book title
Second – Illustration or photo – artwork
Third -Good sub headline – blurb
Fourth -Good body copy – actual story or book content
Last – Details of where to buy it-and/or author’s name
The reason the details of where to buy or author name should be last, is because if the rest grabbed them, they’ll look for who it was written by and where to get it. Authors who put their name at the top of a book cover lose readers unless they are famous already. In advertising, putting the name of the product at the top of the ad is called a Tombstone ad – it kills it dead and no one reads on. Same happens if an unknown author puts their name at the top of the cover instead of the title. It is pure ego making them do that and no more.
…thanks gazillions, m’Lady, Lorraine… simple and terrific advice there for all we Lads and Lassies of Blog Land… see yeez later… LUV YEEZ!…
ALL MY BLOG POSTS ARE FREE TO SHARE OR RE-BLOG SHOULD YOU SO WISH—BE MY GUEST!