…Authors on Kindle… to promo? or not to promo? that is the question… here’s my tuppence WURTH on it … #TBSU…

…the Sherlocks amongst yeez will prob’ly have noticed by now that I’m Scottish… as in, ‘no sh*t, Sherlock?’… by derivation, my ancestral DNA rails against giving stuff away for NUTHIN… (just try to find emb’dy out-of-doors during a street charity collection in any town North of Hadrian’s Wall)… comes then the question, ‘why would this ol’ Jurassic even think about indulging the Amazon Kindle Free Promo Program?’… handing over virtual copies of my wee crime thriller masterpiece babies for zilch, nowt, nada, rien, zero, nil?… well, as with most things, it isn’t quite as straightforward as that, Mabel… over the past few years, I’ve dabbled with the various Promo mechanisms on the Great God Amazon, and have found a rythym that suits me… let me tick off for yeez, the various points…stay awake at the back, there…

1. What are yeez actually ‘giving away’? 

virtual copies of yer WURK which would prob’ly never ever have found their way onto the freebie downloaders’ Kindle devices… so, in physical terms, NUTHIN lost… in intangible measure, p’raps… and only p’raps, lost potential money sales to the same downloaders … but I very much doubt that…

2. What do yeez get in return?

…notionally, and this is only conjecture, mind… yeez may just be planting seeds of a follower base for yer ‘back list’… the other goodies that yeez continue to produce and serve on the ‘price-tagged offerings’ lists… also, Amazon includes free downloads as part of yer ’sales’ figures… that begins to have a powerful impact when yeez get some ‘critical mass’ building up… then, if yeez are lucky (and if yer WURK merits it) some of these good downloaders may see fit to render a review on the Amazon pages… always good to have, the more the merrier…

3. Is the effort involved WURTH it?

…the answer to that is like trying to reply to, ‘how long is a piece of string?’… my take is that if yeez put NUTHIN in, yeez are likely to get precisely NUTHIN back out… I look on the mental sweat and time as investment in my business of writing… part of the bigger schematic of being present on the Literary Webo-sphere… as a side benefit for me, it gives me oodles of opportunities to interact with my fellow scribblers in the vaious SOSYAL NETWURKS I employ to propagate the stuff…

… so, the proof of the pudding is in the eating, they say (daft saying, but there yeez have it)… I can only point to the comparative success of the promos I’ve done thus far…the current one for SAVAGE PAYBACK enters its fifth and final day today, July 20… I targeted from the outset an average of 500 downloads per day, for a total of 2,500… with about 18 hours still to run, the gratifying figure is now a touch above 5,500 downloads… also, I’ve recorded readers in the UK, USA, BRAZIL, JAPAN, CANADA, AUSTRALIA, GERMANY, SPAIN and ITALY this time around… not a bad marketing/promotional reach from the comfort of my own laptop desk… and, total aggregate sales/downloads for all of my books now exceed 80,000 copiesNET total reviews across all Amazon pages and Goodreads tops 200…

…in summary, I look on the promo mechanisms not so much as a free handout, but much more of an ‘exchange’ for the intangibles outlined above… and I don’t care what emb’dy says, as an author, I’m over the moon just to know that people out there want to read what I’ve crafted…

…I trust this may be helpful to my fellow quill-scraping Lads and Lassies of Blog Land in yer deliberations whether or not to jump on the Promo Wagon… the current promo link for SAVAGE PAYBACK is clickable below… fill yer boots…see yeez later… 





Filed under Blether, Scribbling & Stuff

16 responses to “…Authors on Kindle… to promo? or not to promo? that is the question… here’s my tuppence WURTH on it … #TBSU…

  1. newromantics4

    Have downloaded, Seumas – and will review when read… Well done on the sales, you just never know who you might interest and then could go on to download your back list. That’s what I discovered, anyway. I’m hoping to run a Kindle Countdown promotion myself this week . . . watch this space.

    Liked by 1 person

  2. Reblogged this on Jo Robinson and commented:
    Here’s a wee freebie from the wonderful Seumas Gallacher 🙂

    Liked by 1 person

  3. I just ran a two day free promo for my first poetry collection. And this week starts a blast to the blogosphere for the second (and even better, if I do say so myself) collection. I didn’t have nearly the downloads you had, but it’s poetry, but I was thrilled with the downloads. Just hoping it translates into sales with my new book. Fingers crossed.

    Liked by 1 person

  4. I’m one of the numbers in yer Canada slot, oh Kilted one, and I look forward to an enjoyable read. Mind…if it is not, you will hear from me in full publication…no pressure.

    Liked by 1 person

  5. As always, I curtsey to your superior knowledge, Sir! Excellent post! Must re-blog!

    Liked by 1 person

  6. Reblogged this on Wild and Woolly Wordsmithing and commented:
    Once again Seumas nails it on the head. Excellent post on the Kindle Free Promotion program! Enjoy!

    Liked by 1 person

  7. Let’s hope a few of the thousands who got a free gift see fit to say thanks with a review 🙂

    Liked by 1 person

  8. So impressed with those figures. Fantastic going and a great post. Free has been working for me – nothing like that, blimey no but still a big improvement on what was happening before. 😉



    Liked by 1 person

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